Tuesday, 18 July 2017

A handful of our website design projects – UK Web GeekZ Darlington

Here are a few websites that we have completed for people in and around Darlington

UK Web GeekZ servicing Darlington, Middlesbrough, Durham & Newcastle are innovators in the search engine optimisation industry and the tactics we use work time and time again.

We do not follow other SEO companies like sheep, we have our own methods that we like to keep secret from our competitors for our benefit and our clients.

We design and build websites from the ground up with your long term SEO plans in mind.

We assign you your own web designer or internet marketing consultant so that you are always one call away from a chat with the individual doing the work on your project.

5-7 Amity House, Coniscliffe Road, Darlington, County Durham, DL3 7EE

www.ukwebgeekz.com

Call us on 07906392955

Email us on info@ukwebgeekz.com

Registered at Companies House 09912906


Miller Brothers PT a Personal Training website for the Darlington area: http://miller-brothers-pt.co.uk

miller-brothers-pt


Deepdale Cove a newly built holiday park in Skinningrove for a client based in Darlingtonhttp://deepdale-cove.co.uk

Deepdale Cove


 

Great Online Bingo`s a website that has various offers for bingo websites for a client based in London:  http://www.greatonlinebingos.co.uk

Great Online Bingo`s


 

JP Personal Training a personal trainer website for a client based in Darlington: http://www.jp-personal-training.co.uk

JP Personal Training


 

UK Event Security a security guard website targeting nationally for a Sparta Security based in Darlington: http://www.ukeventsecurity.co.uk

ukevent-website


Northallerton Landscapes a landscape design company based in Northallertonhttp://www.northallerton-landscapes.com

Northallerton Landscapes


Stoves N Fitting UK a wood burning stove fitting and supply company based in Newcastlehttp://www.stovesnfitting-uk.com

www.stovesnfitting-uk.com


Do you like what you see? We have also ranked many companies local and national for competitive terms and gained them lots more traffic and sales so give us a call for a quote, you will be pleasantly surprised at our prices!

5-7 Amity House, Coniscliffe Road, Darlington, County Durham, DL3 7EE

www.ukwebgeekz.com

Call us on 07906392955

Email us on info@ukwebgeekz.com

Registered at Companies House 09912906

Originally Published Here: A handful of our website design projects – UK Web GeekZ Darlington
Article Written By http://www.ukwebgeekz.com

Friday, 24 March 2017

Saturday, 25 February 2017

How to Setup a Google Shopping Campaign

This is a brief UK Web GeekZ tutorial by Dean Signori on how to begin a shopping campaign in Adwords as opposed to an Adwords campaign. The overview will assume that you have a basic understanding of Adwords. It will guide you through the first steps that then lead onto what you will be more familiar with i.e. your Adwords account and setting up bids for individual products or groups.

A few of the things we will touch on:

  • Setting up merchant centre
  • Setting up Adwords
  • Making/Getting a Data feed for your products
  • Linking merchant centre to your Adwords account
  • Pulling products into Adwords for bids

Assuming you already have a Gmail account from here https://www.google.com/gmail/  you should head straight over to the Google merchant centre https://merchants.google.com and sign up for an account which is pretty straight forward. You will be presented with a dashboard with a menu to the left and 3 dots at the top right near your profile picture, in the middle will be a graph that when you have started a campaign will tell you if it is active, pending, disapproved or expiring along with other various bits of information on your campaign.  Underneath that you have the option to click on diagnostics, product feeds and manage product feeds.

Diagnostics

This is where you can get information relating to what is wrong with your feed if anything which comes in handy when you first start using merchant center.  It can point you in the right direction as to what is wrong with your feed and often displays errors or notifications to help you along with a link to some Google support FAQ`s to “learn more” . Below is an example of a notification that might get thrown up, in this case it was missing micro data for the condition of the item for sale i.e. new. This would be added to the header of the page or as part of the nesting container for the product like so:

<meta itemprop="itemCondition" content="New"/>

 

Missing micro data

missing-microdata

 

You can find a guide to micro data on the following links

 

Feeds

Also on this page you will see the feeds tab, click on this and you will see a big plus button, go ahead and click on it and it will open up the following display:

Register a feed

register-feed

 

This is the part that Adwords users may not be familiar with, it allows you to give merchant center a data feed with all of the attributes from your product range that then gets pushed into Adwords automatically assuming you have done it right. Once you have chosen your target country and currency etc you can choose a type of feed to use.  A Google sheets template and edit your data manually, upload a pre-made file from your desktop or server or a scheduled fetch which would be from a file stored on your server. The easiest way is when you have an eCommerce store that can generate you an XML feed from your store/products with all of the code and attributes in place but if you do not have this then for me the easiest way is to choose the Google sheets method and merchant center will make you a spreadsheet in Google sheets and you just have to go in and edit the fields with your individual products.

Types of feed

types-of-feed

When you have edited all of your spreadsheet it will save automatically then you can hit the fetch now button and it will process for a few moments and hopefully display you a successfully enabled feed with your products ready to be approved by a Google rep (yes this part can take up to 3 business days to come into effect as they are checked manually to prevent abuse).

Fetch now

fetch now

 

Linking Your Adwords Account

Assuming you now have had your products approved you may want to go ahead and link your Adwords account and start setting up bids for your products. Look in the top right hand corner of merchant centre for 3 vertical dots, hit the dots and click on account linking, link account on that screen by hitting the link text and boom you’re done, now time to head over to Adwords.

Pulling Products into Adwords for Bids

Other than the first few steps here the rest of this process will be what you’re used to i.e. the Adwords interface and setting up product groups and bids.

If you hit the products tab and your feed is correct you should see your products from the feed in this tab.

Products tab

products-tab

Go to the top level add group and hit the pencil button, you should have a window open up with your products in and you can hit each product to move it along to the right for use. You do this process down though the groups until you have your products listed where they are supposed to be

 

Add products

add-products

If your Google Analytics is set up for eCommerce, your AdWords conversions are automatically set up (as transactions).  Whereas, if you are tracking conversions for a non-eCommerce (Lead Generation) site, you'll want to set up conversions for your web forms. AgencyPPC has provided this guide to set up conversions in AdWords.

 

UK Web GeekZ - SEO Innovation & Website Creation

UK Web GeekZ are innovators in the search engine optimisation industry & the tactics we use work time & time again.

We do not follow other SEO companies like sheep, we have our own methods that we like to keep secret from our competitors for our benefit & our clients.

We design and build websites from the ground up with your long term SEO plans in mind.

We assign you your own web designer or internet marketing consultant so that your always one call away from a chat with the individual doing the work on your project.

If you want to learn more about website SEO, eCommerce SEO, then stay in the loop with UK Web GeekZ and hit us up on our Facebook page http://www.facebook.com/ukwebgeekz

Learn More Here: How to Setup a Google Shopping Campaign
Posted First By http://www.ukwebgeekz.com

Monday, 30 January 2017

5 Reasons any web designer needs online invoicing software

The industry for web designers is growing stronger each year. With that, more and more designers are self-employed, and they find while the independence is great, it also means one thing: they need to take care of their own finances.

Although accounting and finance are subjects that most regular business people try to avoid and do only grudgingly, it is very important. Especially important is invoicing, which allows web designers to have greater cash flow.

If the invoices are sent out wrongly, or late, they will be delayed in receiving payment. In fact, that delay can last anywhere from a few days to a few months.

In order to help web designers with their invoicing needs, we’ll show why every web designer needs online invoicing software.

Reason #1: It helps get you organized

One of the most important things for taking care of your finances (and your business) in general is to be organized.

Many accounting offices have closets full of thick folders. These have all the past invoices and other documents, as well as files on their customers. You could, possibly, do the same. However, for the busy freelancer, that’s just not practical. However, not having good accounting can lead to lots of serious problems.

That’s why web designers need online invoicing software. Instead of looking for customer information and old reports all throughout your email and checking your bank accounts to see past payments, you can have all that information saved on the software.

Reason #2: It’s faster

If you are creating your own invoices from scratch, it can take very long. If you are using an invoice template, it’s faster, but still time-consuming.

Each time you have to find your client’s information, figure out the invoice number and date, and do all these manual actions. Then you’ll need to get the client email address, attach the invoice and write a professional email.

However, you can do the same thing, in an automated way, in just 60 seconds. From start to finish, in less than 1 minute, you can create and send your invoice to your client.

That’s because all the information is stored online, so you won’t need to remember anything else except the invoice amounts.

Reason #3: You’ll have more options

When you send out your invoices currently, you are probably using the same invoice. Blue or black, square, simple. Although it’s great to be simple and professional, it is often not professional for something to look too outdated.

With online invoicing software, you have a wide variety of invoicing templates to choose from.  You don’t have to be stuck with just one, but you can change them as you wish, at any time.

Even better, online invoicing software like InvoiceBerry allows you to upload your own logo. This is a fantastic, although overlooked, option that will boost your professionalism.

Reason #4: You can do it anywhere

When you are manually creating your invoices, the invoice templates and customer information are probably stored on your computer.

This means that the only time and place you can create and send out your invoices is when you are near your computer. If everything is going well, then this is fine.

However, if you realize you’ve made a mistake, or you are on vacation but forgot to send out your invoices, you won’t be able to do anything until you get back to your computer.

With online invoicing software, that doesn’t have to be the case. Because everything is stored online, you can do your invoices from anywhere. All you need is an internet connection and you can still create your invoices. On your friend’s or family’s computer, on your devices, while your on vacation or on the train.

Reason #5: It’s actually free

One of the reasons that many are hesitant to try online invoicing software is that they don’t want to pay for another subscription, especially one they don’t know they’ll like or need.

However, that doesn’t have to be the case. For example, InvoiceBerry has a Forever Free account which, as the name suggest, is free forever.

There’s no credit card requirement or any other commitment at all. If you have 3 or fewer clients, then you can use the free, full version of the software forever.

These functions include creating and customizing your invoice, adding payment terms, sending payment reminders, setting up recurring invoices, tracking expenses, and much more. All for free.

With all these reasons, it’s quite simple to see why you need online invoicing software. It’s fast, easy, simple, feature-filled and even free. However, most importantly, you’ll be saving your time.

As with all self-employed people, web designers need to save their time so they can focus more on growing their business. Online invoicing software lets you do that. When you use it, you’ll see just how easy it can be to create and send invoices.

Originally Published Here: 5 Reasons any web designer needs online invoicing software
Source Site http://www.ukwebgeekz.com

Thursday, 12 January 2017

4 Benefits Of SEO For Local Business

ecommerce-marketing

According to respected marketer and VUDU Marketing CEO Sam Roberts, search engine optimisation has evolved into more of a branding play, which means businesses should not see it as a marketing play only. Additionally, both small and large businesses should invest in SEO to ensure they rank highly on search engine results pages (SERPs). With that in mind, here are four benefits of SEO for local business.

 

  1. Ramp up Sales

According to a study carried out by Google in collaboration with Ipsos MediaCT and Purchased, 56% of smartphone users search for local information while on the go. In addition, 18% of local searches originating from smartphones lead to a purchase within 24 hours. In comparison, only 7% of smartphone-based non-local searches translate to sales within the same period. In general, 50% and 34% of people who perform local searches on smartphones and tablets respectively tend to visit local stores within a day. The eCommerce industry in North America is set to experience double-digit growth through 2020, according to data from eMarketer. For these reasons, developing and implementing a solid search engine optimisation strategy would be vital for the success for your business.

 

  1. Reach a Captive Audience

Contrary to popular belief, 72% of tablet/PC owners and 67% of smartphone owners want brands to show them ads customised to their location (city/zip code). This is in addition to 70% of PC/tablet owners and 61% of smartphone owners who want to see marketing content customised to suit their surroundings. Nevertheless, identifying the right local audience is tricky because a consumer demographic such as millennials could be sub-segmented based on factors such as income, education qualifications and gender. By investing in search engine optimisation, you would be able to deliver your marketing message to the right audience.

 

  1. Boost Brand Reach

A market forecast published by eMarketer shows that global eCommerce sales are on pace to hit $4 trillion or 14.6% of all retail sales by 2020. Most of this growth will be experienced in China, which eMarketer reckons accounted for 47% of global eCommerce sales in 2016 alone. Fortunately, you, too, can get a piece of this action by developing a SEO strategy that is hinged on enhancing brand visibility online via social media marketing, site UI optimisation, as well as content creation and publishing. Overall, if your brand shuns search engine optimisation, it will likely lose to more tech savvy competitors.

reach-your-market

 

  1. Cost Effective

Compared to other forms of marketing such as search engine marketing, SEO is generally more cost effective because it tends to focus on organic growth. This is according to an article published by Forbes. What's more, SEO is much cheaper than traditional marketing solutions such as television ads.

 

Conclusion

What are the benefits of SEO? Search engine marketing is beneficial to local businesses because it is cost effective, boosts brand reach, improves sales and enables brands to identify and reach the right consumer demographic.

Read More Here: 4 Benefits Of SEO For Local Business
Source Site http://www.ukwebgeekz.com

Friday, 6 January 2017

Best SEO practices for E-commerce websites

E-Commerce SEO

Internet has revolutionized almost everything we have, now we’re connected to everyone around the world in a manner of speaking. One of the biggest things influenced by the internet is marketing, now since everything is online a lot of entrepreneurs and business owners prefer to market their brands online. This has given rise to e-commerce and something known as SEO (search engine optimization). So let`s say you have an e-commerce website design and want to make sure that your website shows up higher in the search results, what can you do? The answer is very easy and I just gave it to you earlier, known as SEO by UK Web GeekZ

Here are some of the ways you can optimize your website:

Keywords and Content:
This is the first thing you can do, it`s very easy and should be a no-brainer regardless of what kind of content you put on your website. Until recently, the norm was to put short form content consisting of a title, a brief description, handful of photos and a few customer reviews. But due to new user search patterns, long form content is on the rise. So, for your e-commerce website put more detail content and use keywords (which is the standard SEO practice).

 

Sharing of Categories:
E-Commerce websites have many categories and each category has many products and all of these are usually on different pages. The typical way sites are boosted are by sending multiple links to a page and that page then gets more powerful. So with e-commerce websites it can be a more intensive link-building strategy with so many pages/products to boost but this can be simplified a little bit by building links primarily to top level categories.

 

Sharability:
Because of smartphones, almost everyone is connected to the internet 24/7, and the sites they visit the most are social networking sites. By making your site easy to share socially, you are generating more visibility and ranking signals. Plus when the shared links are engaged, you will have more traffic on your site. Social media sharing is quickly becoming a standard SEO practice for e-commerce websites, and it would be even better if you made social media pages for your website and included them on your website.

 

Mobile Optimization:
Ever since Google updated its algorithm, mobile optimization for website isn’t just preferred, it`s almost required if you want your website to show high up in the search results. As mentioned before, most people have smartphones and that’s what they use to surf the web, if your website is mobile optimized it will be easier for them to access it. In addition to that, you also ensure that your website will show high up in the search results after this. This is one of the most crucial SEO practices to date, if you want to survive out there, you need to make sure your e-commerce website is mobile optimized.

 

Voice searching and digital assistants:
For a lot of years, voice searching and digital assistants seemed like science fictions and merely works of the imagination. Now, as technology has progressed, more people are relying on them and every major tech company has a digital assistance such as Siri, Cortana, Google Now, etc. By offering more colloquial phrasing and more optimized long-tail phrases along with keyword rich answers, digital assistants can find your website more easily. By making it easier for them, your website will show up in the first few results that the user searches for.

 

See More Here: Best SEO practices for E-commerce websites
Source Site http://www.ukwebgeekz.com